{"id":4183,"date":"2026-02-19T02:16:07","date_gmt":"2026-02-19T03:16:07","guid":{"rendered":"https:\/\/www.jnadealerprogram.com\/blog\/?p=4183"},"modified":"2026-02-19T22:55:07","modified_gmt":"2026-02-19T23:55:07","slug":"why-customer-experience-matters-in-retail","status":"publish","type":"post","link":"https:\/\/jnadealerprogram.com\/blog\/why-customer-experience-matters-in-retail\/","title":{"rendered":"Why Customer Experience Drives Retail Growth Today"},"content":{"rendered":"\r\n<div class=\"cl-preview-section\">\r\n<p>Customer experience has become the defining factor in modern retail success. With increased competition, higher customer expectations, and the rapid growth of eCommerce, shoppers now evaluate brands based on how they feel\u2014not just what they buy.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Retailers that prioritize seamless, personalized, and responsive experiences consistently outperform those that focus solely on price or product. From faster delivery to transparent communication, every interaction shapes perception, loyalty, and long-term revenue.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>In this article, we\u2019ll break down the real reasons customer experience matters in retail, the most common operational challenges businesses face, and how to build a strategy that drives retention and growth.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h2 id=\"the-reality-of-modern-retail-challenges\">The Reality of Modern Retail Challenges<\/h2>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Retail operations are more complex than ever. Supply chains are tighter, customer expectations are higher, and competition is only one click away.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<h3 id=\"delivery-delays-and-fulfillment-issues\">Delivery Delays and Fulfillment Issues<\/h3>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Even today, delayed deliveries remain one of the biggest threats to customer satisfaction.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>When orders arrive late, customers don\u2019t just blame logistics\u2014they associate the delay with your brand. A single poor delivery experience can result in negative reviews, refund requests, or lost repeat business.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Retailers must focus on:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Accurate delivery timelines<\/p>\r\n<\/li>\r\n<li>\r\n<p>Real-time order tracking<\/p>\r\n<\/li>\r\n<li>\r\n<p>Reliable logistics partners<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Without these, even strong marketing efforts can fall apart at the fulfillment stage.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h3 id=\"inventory-shortages-and-demand-surges\">Inventory Shortages and Demand Surges<\/h3>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Fluctuating demand continues to challenge retailers across multiple industries.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Unexpected spikes in demand can quickly lead to:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Stockouts<\/p>\r\n<\/li>\r\n<li>\r\n<p>Backorders<\/p>\r\n<\/li>\r\n<li>\r\n<p>Pricing inconsistencies<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>For example, industries like electronics, home improvement, and furniture often experience unpredictable demand cycles. When pricing or availability becomes inconsistent, trust is eroded.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Retailers that invest in inventory forecasting tools and flexible supply chains are better positioned to maintain consistency and meet expectations.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h3 id=\"pricing-instability-and-customer-trust\">Pricing Instability and Customer Trust<\/h3>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Dynamic pricing can help maximize margins\u2014but it can also confuse or frustrate customers.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>If pricing changes too frequently without clear reasoning, customers may hesitate to purchase or look elsewhere.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>To maintain trust:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Keep pricing transparent<\/p>\r\n<\/li>\r\n<li>\r\n<p>Avoid drastic fluctuations<\/p>\r\n<\/li>\r\n<li>\r\n<p>Communicate value clearly<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Consistency builds credibility, and credibility drives conversions.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h2 id=\"why-customer-experience-is-a-competitive-advantage\">Why Customer Experience Is a Competitive Advantage<\/h2>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Customer experience is no longer a \u201cnice to have\u201d\u2014it\u2019s a primary growth driver.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Brands that deliver consistent, positive experiences benefit from:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Higher customer retention<\/p>\r\n<\/li>\r\n<li>\r\n<p>Increased lifetime value (LTV)<\/p>\r\n<\/li>\r\n<li>\r\n<p>Stronger brand advocacy<\/p>\r\n<\/li>\r\n<li>\r\n<p>Better online reviews and ratings<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>In contrast, poor experiences lead to churn, negative feedback, and reduced visibility across search and social platforms.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h2 id=\"how-to-improve-customer-experience-in-retail\">How to Improve Customer Experience in Retail<\/h2>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Improving customer experience requires a structured, intentional approach. Below are key strategies that deliver measurable impact.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h3 id=\"clear-and-proactive-communication\">Clear and Proactive Communication<\/h3>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Communication is one of the most overlooked\u2014but most powerful\u2014tools in retail.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Customers are far more forgiving of delays or issues when they are informed early and consistently.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Best practices include:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Sending real-time updates for orders<\/p>\r\n<\/li>\r\n<li>\r\n<p>Providing clear return and refund policies<\/p>\r\n<\/li>\r\n<li>\r\n<p>Offering fast, human support channels<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>When communication is proactive, it reduces uncertainty and builds trust. Many retailers strengthen this approach by applying principles found in\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/customer-first\/\">customer first<\/a>\u00a0strategies within their daily operations.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h3 id=\"build-emotional-connection-through-appreciation\">Build Emotional Connection Through Appreciation<\/h3>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Customers remember how you treat them\u2014not just what you sell.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Simple gestures can significantly improve brand perception:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Thank-you emails after purchase<\/p>\r\n<\/li>\r\n<li>\r\n<p>Personalized follow-ups<\/p>\r\n<\/li>\r\n<li>\r\n<p>Loyalty rewards or discounts<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Acknowledging your customers creates a sense of connection and encourages repeat purchases.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>When issues arise, a sincere apology paired with a clear resolution can turn a negative experience into a positive one.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h3 id=\"optimize-operations-for-consistency\">Optimize Operations for Consistency<\/h3>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Operational efficiency directly impacts customer experience.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Retailers should evaluate:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Order processing speed<\/p>\r\n<\/li>\r\n<li>\r\n<p>Fulfillment workflows<\/p>\r\n<\/li>\r\n<li>\r\n<p>Delivery performance<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Outsourcing logistics or working with specialized providers can help streamline operations and reduce internal pressure.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Efficient systems allow businesses to deliver on promises\u2014consistently and at scale. Many businesses also align fulfillment improvements with\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/cellphone-retailer\/\">online sales<\/a>\u00a0performance strategies to ensure a smoother buying journey.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h3 id=\"invest-in-omnichannel-experience\">Invest in Omnichannel Experience<\/h3>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Today\u2019s customers interact with brands across multiple touchpoints:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Websites<\/p>\r\n<\/li>\r\n<li>\r\n<p>Social media<\/p>\r\n<\/li>\r\n<li>\r\n<p>Physical stores<\/p>\r\n<\/li>\r\n<li>\r\n<p>Mobile apps<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>A disconnected experience across these channels creates friction.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Retailers should aim for:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Unified branding<\/p>\r\n<\/li>\r\n<li>\r\n<p>Consistent messaging<\/p>\r\n<\/li>\r\n<li>\r\n<p>Integrated customer data<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>An omnichannel strategy ensures customers receive the same level of service\u2014no matter where they engage.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h3 id=\"leverage-customer-feedback-for-continuous-improvement\">Leverage Customer Feedback for Continuous Improvement<\/h3>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Customer feedback is one of the most valuable assets in retail.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Use it to identify:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Pain points in the buying journey<\/p>\r\n<\/li>\r\n<li>\r\n<p>Product or service gaps<\/p>\r\n<\/li>\r\n<li>\r\n<p>Opportunities for improvement<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Collect feedback through:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Surveys<\/p>\r\n<\/li>\r\n<li>\r\n<p>Reviews<\/p>\r\n<\/li>\r\n<li>\r\n<p>Support interactions<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Then, act on it. Customers notice when businesses listen\u2014and improve.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h2 id=\"the-cost-of-ignoring-customer-experience\">The Cost of Ignoring Customer Experience<\/h2>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Failing to prioritize customer experience can have long-term consequences.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Retailers may face:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Decreased customer loyalty<\/p>\r\n<\/li>\r\n<li>\r\n<p>Lower conversion rates<\/p>\r\n<\/li>\r\n<li>\r\n<p>Negative online reputation<\/p>\r\n<\/li>\r\n<li>\r\n<p>Increased acquisition costs<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>In competitive markets, customers have endless alternatives. One poor experience is often enough to lose them permanently.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h2 id=\"future-proofing-your-retail-business\">Future-Proofing Your Retail Business<\/h2>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>To stay competitive, retailers must build systems that are flexible, scalable, and customer-focused.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Key areas to invest in include:<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<ul>\r\n<li>\r\n<p>Automation tools for order management<\/p>\r\n<\/li>\r\n<li>\r\n<p>AI-driven personalization<\/p>\r\n<\/li>\r\n<li>\r\n<p>Predictive inventory systems<\/p>\r\n<\/li>\r\n<li>\r\n<p>Fast and reliable logistics networks<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Retail is evolving quickly. Businesses that adapt their customer experience strategy will continue to grow\u2014while those that don\u2019t risk falling behind.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\"><hr \/><\/div>\r\n<div class=\"cl-preview-section\">\r\n<h2 id=\"final-thoughts\">Final Thoughts<\/h2>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>Customer experience is the foundation of modern retail success.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>It influences how customers perceive your brand, whether they return, and how they talk about your business to others.<\/p>\r\n<\/div>\r\n<div class=\"cl-preview-section\">\r\n<p>By focusing on communication, operational efficiency, and personalization, retailers can create experiences that not only satisfy customers\u2014but turn them into loyal advocates.<\/p>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/jnadealerprogram.com\/blog\/wp-content\/uploads\/2022\/02\/tips-to-improve-cashflow-610x404-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Guide In Increasing Small Business Cash Flow\" style=\"\" title=\"Small Business Cash Flow Guide: Manage Finances Effectively\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/jnadealerprogram.com\/blog\/small-business-cash-flow-guide\/\">Small Business Cash Flow Guide: Manage Finances Effectively<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/jnadealerprogram.com\/blog\/wp-content\/uploads\/2023\/10\/make-300-a-day-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"make $300 a day\" style=\"\" title=\"How To Make $300 A Day \u2013 Ways To Make Extra Money\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/jnadealerprogram.com\/blog\/make-300-dollar-a-day\/\">How To Make $300 A Day \u2013 Ways To Make Extra Money<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/jnadealerprogram.com\/blog\/wp-content\/uploads\/2024\/05\/xfinity-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"xfinity business\" style=\"\" title=\"Xfinity Business&#039;s Impact on Small Enterprises\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/jnadealerprogram.com\/blog\/xfinity-business-impact-on-small-enterprises\/\">Xfinity Business&#8217;s Impact on Small Enterprises<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/jnadealerprogram.com\/blog\/wp-content\/uploads\/2023\/08\/Franchise-Expert-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Franchise Expert\" style=\"\" title=\"Key Tips for Choosing the Right Franchise Expert\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/jnadealerprogram.com\/blog\/key-tips-for-choosing-the-right-franchise-expert\/\">Key Tips for Choosing the Right Franchise Expert<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/jnadealerprogram.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-Build-a-Relationship-with-Your-Clients-and-Customers-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How to Build a Relationship with Your Clients and Customers\" style=\"\" title=\"How to Build a Relationship with Your Clients and Customers\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/jnadealerprogram.com\/blog\/clients-relationship\/\">How to Build a Relationship with Your Clients and Customers<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/jnadealerprogram.com\/blog\/wp-content\/uploads\/2023\/12\/franchise-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Franchisee vs Franchisor\" style=\"\" title=\"Navigating the Franchisee vs Franchisor Dynamics\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/jnadealerprogram.com\/blog\/navigating-the-franchisee-vs-franchisor-dynamics\/\">Navigating the Franchisee vs Franchisor Dynamics<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Customer experience has become the defining factor in modern retail success. With increased competition, higher customer expectations, and the rapid growth of eCommerce, shoppers now evaluate brands based on how they feel\u2014not just what they buy. Retailers that prioritize seamless, personalized, and responsive experiences consistently outperform those that focus solely on price or product. From faster delivery to transparent communication, every interaction shapes perception, loyalty, and long-term revenue. In this article, we\u2019ll break down the real reasons customer experience matters in retail, the most common operational challenges businesses face, and how to build a strategy<a href=\"https:\/\/jnadealerprogram.com\/blog\/why-customer-experience-matters-in-retail\/\">&nbsp;[more]<\/a><\/p>\n","protected":false},"author":1,"featured_media":16348,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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