{"id":16748,"date":"2026-08-20T15:32:29","date_gmt":"2026-08-20T16:32:29","guid":{"rendered":"https:\/\/jnadealerprogram.com\/blog\/?p=16748"},"modified":"2026-08-20T15:32:29","modified_gmt":"2026-08-20T16:32:29","slug":"cox-becoming-spectrum-what-dealers-must-know-now","status":"publish","type":"post","link":"https:\/\/jnadealerprogram.com\/blog\/cox-becoming-spectrum-what-dealers-must-know-now\/","title":{"rendered":"Cox Becoming Spectrum: What Dealers Must Know Now"},"content":{"rendered":"<div class=\"cl-preview-section\">\n<p>Cox Communications is being acquired by Charter Communications and rebranded under the Spectrum name \u2014 a shift that directly affects every dealer currently selling Cox internet, TV, and phone services. For authorized dealers, understanding this transition is not optional; it determines whether you protect your existing commissions, maintain your dealer agreements, and position yourself to sell one of the largest broadband brands in the United States.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Charter Communications reached an agreement to acquire Cox Communications, with the deal expected to bring Cox markets under the Spectrum brand and operational structure.<\/li>\n<li>Dealers currently authorized under Cox agreements must monitor contract continuity, as branding and operational transitions typically trigger agreement reviews.<\/li>\n<li>Spectrum is widely reported as one of the largest cable operators in the U.S. by subscriber count, meaning the combined entity will control a significantly expanded service footprint.<\/li>\n<li>Dealers who act early \u2014 by retraining their sales teams, updating their marketing materials, and establishing Spectrum authorization \u2014 will outpace competitors who wait.<\/li>\n<li>The JNA Dealer Program positions authorized dealers to navigate this transition with access to multiple telecom providers, training, and dedicated support.<\/li>\n<li>This consolidation follows a broader industry pattern: larger operators are absorbing regional providers to compete with fiber and fixed wireless alternatives.<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"what-the-cox-spectrum-deal-actually-means\">What the Cox-Spectrum Deal Actually Means<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Charter Communications \u2014 the parent company of Spectrum \u2014 announced an agreement to acquire Cox Communications in a transaction reported to be valued at approximately $34.5 billion, though the precise figure varies across sources depending on whether enterprise value or equity value is referenced. Cox, which has long operated as a privately held, family-owned cable company under Cox Enterprises, serves millions of residential and business customers across markets including Phoenix, Las Vegas, San Diego, Atlanta, and New Orleans.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Once the deal closes and regulatory approvals are secured, Cox markets will operate under the Spectrum brand. That means Cox-branded products, service tiers, and customer-facing materials will transition to Spectrum equivalents over time.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>For dealers, this is not background noise. It is a structural change to what you sell, who you represent, and how your dealer agreements are written.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"how-does-this-affect-existing-cox-dealer-agreements\">How Does This Affect Existing Cox Dealer Agreements?<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Dealer agreements are tied to the operating entity that issued them. When that entity changes ownership and brand identity, agreements are typically reviewed, renegotiated, or replaced as part of the integration process.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>In practice, here is what dealers can expect during a transition like this:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ol>\n<li><strong>Agreement review notifications<\/strong>\u00a0\u2014 The acquiring company will communicate whether existing Cox dealer contracts remain in force, are superseded, or require dealers to re-authorize under the new brand framework.<\/li>\n<li><strong>Product portfolio changes<\/strong>\u00a0\u2014 Cox service tiers, pricing, and bundle structures will align with Spectrum\u2019s national product lineup. Dealers must learn the new product nomenclature and commission structure.<\/li>\n<li><strong>Systems and portal changes<\/strong>\u00a0\u2014 Cox\u2019s dealer-facing systems, commission tracking portals, and ordering platforms will eventually migrate to Charter\u2019s infrastructure. Access credentials and reporting workflows will change.<\/li>\n<li><strong>Marketing and branding requirements<\/strong>\u00a0\u2014 Any dealer using Cox-branded materials, signage, or digital assets will need to update those materials to reflect Spectrum branding once the transition is mandated.<\/li>\n<li><strong>Service territory redefinition<\/strong>\u00a0\u2014 Spectrum may adjust authorized dealer territories as it integrates Cox\u2019s geographic footprint into its existing coverage map.<\/li>\n<\/ol>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The key risk for dealers who do nothing is that they continue operating under an expired or superseded agreement without realizing it, which can result in delayed or denied commission payments.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"why-this-consolidation-is-happening-\u2014-and-why-it-matters-to-dealers\">Why This Consolidation Is Happening \u2014 and Why It Matters to Dealers<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The telecommunications industry has been consolidating steadily for the better part of the past decade, with M&amp;A activity accelerating notably in recent years. Cable operators are under sustained pressure from fiber overbuilders \u2014 companies like AT&amp;T Fiber, Frontier Fiber, and regional providers \u2014 along with the rapid growth of fixed wireless access (FWA) from T-Mobile and Verizon.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Research from\u00a0<a href=\"https:\/\/www.leichtmanresearch.com\/\">Leichtman Research Group<\/a>\u00a0has indicated that major broadband providers collectively lost net residential cable modem subscribers in recent years, while fiber and fixed wireless providers gained \u2014 a trend that has been widely reported across the industry. Charter acquired Cox in this context: scale is now the primary competitive weapon in broadband.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>For dealers, a larger operator means:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li><strong>Broader territory coverage<\/strong>\u00a0\u2014 Spectrum serves a large portion of the country across dozens of states \u2014 Charter Communications has reported coverage in approximately 41 states, though dealers should verify the current footprint through Charter\u2019s official resources. Adding Cox markets expands the addressable base dealers can serve.<\/li>\n<li><strong>Unified product training<\/strong>\u00a0\u2014 Rather than maintaining separate product knowledge for Cox and Spectrum, dealers will sell from a single, nationally consistent product lineup.<\/li>\n<li><strong>Potentially higher volume thresholds for incentive tiers<\/strong>\u00a0\u2014 Larger operators often restructure dealer incentive programs. Dealers who hit volume thresholds under Cox\u2019s program may face different benchmarks under Spectrum\u2019s.<\/li>\n<li><strong>Greater brand recognition<\/strong>\u00a0\u2014 Spectrum is a nationally recognized consumer brand. Selling under that name in markets where Cox was dominant could accelerate customer acquisition for experienced dealers.<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Understanding why this deal happened helps dealers frame it correctly for customers who may be concerned about service changes.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"what-spectrums-dealer-program-looks-like\">What Spectrum\u2019s Dealer Program Looks Like<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Spectrum operates one of the most established authorized reseller programs in the U.S. cable industry. As a Charter Communications brand, Spectrum\u2019s dealer channel is structured around authorized resellers who earn commissions on residential and business service activations across internet, TV, mobile, and voice products.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Key characteristics of the Spectrum dealer program that Cox dealers should understand:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<div class=\"table-wrapper\">\n<table>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>Cox Dealer Program<\/th>\n<th>Spectrum Dealer Program<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Geographic coverage<\/td>\n<td>Regional (Cox service areas)<\/td>\n<td>National (41+ states)<\/td>\n<\/tr>\n<tr>\n<td>Product lines<\/td>\n<td>Internet, TV, voice, smart home<\/td>\n<td>Internet, TV, Spectrum Mobile, voice<\/td>\n<\/tr>\n<tr>\n<td>Mobile offering<\/td>\n<td>Limited<\/td>\n<td>Spectrum Mobile (MVNO on Verizon)<\/td>\n<\/tr>\n<tr>\n<td>Commission structure<\/td>\n<td>Regional, varies by market<\/td>\n<td>Nationally standardized tiers<\/td>\n<\/tr>\n<tr>\n<td>Training and certification<\/td>\n<td>Market-level<\/td>\n<td>Charter-wide online and in-person<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Spectrum Mobile is a significant addition for dealers coming from Cox. Cox did not offer a competitive wireless product through its dealer channel. Spectrum Mobile, which runs on Verizon\u2019s network, gives dealers an additional revenue line through wireless activations \u2014 a meaningful income diversification opportunity.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>If you want to understand how Spectrum\u2019s reseller structure works in practice, the JNA Dealer Program\u2019s guide on\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/becoming-a-spectrum-authorized-reseller-made-easy\/\">becoming a Spectrum authorized reseller<\/a>\u00a0covers the authorization process and what to expect operationally.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"immediate-steps-cox-dealers-should-take-right-now\">Immediate Steps Cox Dealers Should Take Right Now<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Waiting for the transition to complete before acting is the wrong approach. Dealers who prepare now will have an operational advantage when the brand shift takes effect in their markets.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"review-your-current-cox-dealer-agreement\">1. Review Your Current Cox Dealer Agreement<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Pull your agreement and identify the assignment and change-of-control clauses. These clauses govern what happens to your agreement when Cox\u2019s ownership changes. Most agreements contain language that allows the acquiring entity to assume or terminate existing dealer contracts within a defined notice period.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"contact-your-cox-regional-account-manager\">2. Contact Your Cox Regional Account Manager<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Your Cox account manager should be your first point of contact for transition timelines and what they mean for your specific agreement. Get confirmation in writing of what your status will be during and after the integration period.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"begin-spectrum-authorization-if-you-are-not-already-authorized\">3. Begin Spectrum Authorization if You Are Not Already Authorized<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Dealers who are already authorized under a Spectrum agreement are better positioned to absorb Cox market customers as the transition occurs. If you are exclusively a Cox dealer, starting the Spectrum authorization process now reduces the gap you would otherwise face.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The JNA Dealer Program gives dealers access to Spectrum and over 19 telecom providers through a single authorized dealer relationship \u2014 eliminating the need to navigate each carrier\u2019s authorization process independently. You can review\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/jna-reseller-program\/\">what JNA\u2019s reseller program includes<\/a>\u00a0to understand how this structure works.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"retrain-your-sales-team-on-spectrum-products\">4. Retrain Your Sales Team on Spectrum Products<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Your sales team\u2019s product knowledge is tied to Cox service tiers, pricing, and customer objection responses. Spectrum\u2019s product naming conventions, plan structures, and competitive positioning differ. Begin cross-training now using Spectrum\u2019s publicly available product information and any training resources provided through your dealer program.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"update-your-marketing-materials-and-digital-presence\">5. Update Your Marketing Materials and Digital Presence<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Any content that references Cox \u2014 landing pages, Google Business profiles, local advertising, social media bios \u2014 will need to be updated as the rebrand takes hold in your market. Starting an audit of your marketing materials now means you are not scrambling when Cox storefronts in your area begin switching to Spectrum branding.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>For dealers who are using\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/empowering-success-with-marketing-tools-for-authorized-dealers\/\">marketing tools available through authorized dealer programs<\/a>, coordinate with your program manager on the timeline for updated co-branded materials.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"what-happens-to-cox-customers-during-the-transition\">What Happens to Cox Customers During the Transition?<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Dealers will face customer questions about service continuity, pricing changes, and equipment compatibility. Having accurate answers is part of maintaining the customer trust you have built.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>In every major cable acquisition \u2014 including Charter\u2019s acquisition of Time Warner Cable and Bright House Networks in 2016 \u2014 customers experienced a phased transition rather than an abrupt overnight change. Service is not interrupted, and existing contracts are honored through their term. Pricing and plan changes typically come at renewal.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Key points to communicate to your customers:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Their existing Cox service continues uninterrupted during the transition period.<\/li>\n<li>Equipment (modems, routers, cable boxes) will eventually be replaced with Spectrum-compatible devices, typically at no cost to the customer.<\/li>\n<li>Phone numbers, email addresses associated with Cox services, and account histories will migrate with their accounts.<\/li>\n<li>Customers in Cox markets will gain access to Spectrum\u2019s product portfolio, including Spectrum Mobile, once their market is fully integrated.<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>This is actually a sales opportunity for dealers. Customers who contact you with concerns about the transition are actively engaged with their service decisions. That is an ideal moment to review their current plan, introduce Spectrum Mobile, or upgrade their internet tier.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"the-bigger-picture-why-multi-provider-dealers-win-in-consolidation-periods\">The Bigger Picture: Why Multi-Provider Dealers Win in Consolidation Periods<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Industry consolidation creates uncertainty for dealers who are exclusively aligned with one provider. When that provider changes ownership, branding, or agreement terms, single-provider dealers have no buffer.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>According to the\u00a0<a href=\"https:\/\/www.fcc.gov\/\">Federal Communications Commission<\/a>, the broadband market has seen continuous M&amp;A activity, with major operators acquiring regional and rural providers at an accelerating pace since 2020. Dealers who operate across multiple providers are not subject to the same risk concentration.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The JNA Dealer Program is built specifically to address this risk. By becoming an authorized dealer through JNA, you gain access to Spectrum, Comcast Xfinity, Cox (during its transition period), AT&amp;T, and over 19 other telecom providers. When one provider\u2019s program changes, your business does not stop \u2014 you shift emphasis to the providers whose programs remain stable while you navigate the transition.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>For dealers assessing\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/how-dealer-programs-increase-sales-customer-satisfaction\/\">how dealer programs increase sales and customer satisfaction<\/a>, the multi-provider model is consistently the strongest structure for managing market volatility.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"will-my-cox-dealer-commissions-be-affected-immediately-when-the-deal-closes\">Will my Cox dealer commissions be affected immediately when the deal closes?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Commission structures are typically maintained through an integration period after an acquisition closes. However, the timeline varies. Your Cox account manager and dealer agreement are the authoritative sources for your specific situation. Dealers should request written confirmation of commission continuity from their Cox regional contact.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"do-i-need-to-re-apply-to-become-a-spectrum-dealer-if-i-am-already-a-cox-dealer\">Do I need to re-apply to become a Spectrum dealer if I am already a Cox dealer?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>In most cases, yes. Cox and Charter\/Spectrum have operated separate dealer programs. Existing Cox dealer status does not automatically transfer to Spectrum authorization. Beginning the Spectrum authorization process through a program like JNA Dealer Program is the most efficient path to maintaining continuity.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"what-cox-markets-will-be-affected-by-this-deal\">What Cox markets will be affected by this deal?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Cox serves markets across the South, Southwest, and Mid-Atlantic, including Phoenix, Las Vegas, San Diego, Tucson, Oklahoma City, New Orleans, Hampton Roads (Virginia), and several Georgia markets. All of these are expected to transition to Spectrum branding following deal close and regulatory approval.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"will-spectrum-change-the-pricing-in-cox-markets\">Will Spectrum change the pricing in Cox markets?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Pricing in acquired markets typically aligns with the acquiring company\u2019s national structure over time, though this is phased in to minimize customer churn. Initial pricing for existing customers is generally protected through their current contract terms.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"how-long-will-the-cox-to-spectrum-transition-take-in-dealer-markets\">How long will the Cox-to-Spectrum transition take in dealer markets?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Based on Charter\u2019s 2016 acquisition of Time Warner Cable and Bright House Networks, full operational integration \u2014 including branding, systems, and product unification \u2014 took approximately 18 to 24 months across all affected markets. The Cox integration timeline may differ, but dealers should plan for a multi-year transition period.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"how-do-i-become-an-authorized-spectrum-dealer-through-jna\">How do I become an authorized Spectrum dealer through JNA?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>You can begin by submitting an application through the\u00a0<a href=\"https:\/\/jnadealerprogram.com\/\">JNA Dealer Program<\/a>\u00a0website. JNA handles the authorization process with Spectrum and other telecom providers, provides dedicated training, and gives dealers access to marketing support and a single-platform interface for managing multiple provider relationships.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"position-your-dealership-before-the-market-shifts\">Position Your Dealership Before the Market Shifts<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The Cox-to-Spectrum transition is not a disruption to endure \u2014 it is a structural market event that rewards dealers who prepare. The combined entity will be one of the largest broadband and mobile providers in the country, and dealers who are already authorized, trained, and marketing under the Spectrum brand will capture a disproportionate share of customer activity in transitioning Cox markets.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The dealers who struggle will be those who waited for certainty before acting. The ones who thrive will be those who started their Spectrum authorization, retrained their teams, and updated their marketing while their competitors were still watching developments.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>If you are currently a Cox dealer or are looking to add Spectrum to your product portfolio, the JNA Dealer Program gives you the fastest path to authorized status, training, and multi-provider access.\u00a0<a href=\"https:\/\/jnadealerprogram.com\/\">Start the process today<\/a>\u00a0and make sure the Cox-to-Spectrum shift works in your favor.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cox Communications is being acquired by Charter Communications and rebranded under the Spectrum name \u2014 a shift that directly affects every dealer currently selling Cox internet, TV, and phone services. For authorized dealers, understanding this transition is not optional; it determines whether you protect your existing commissions, maintain your dealer agreements, and position yourself to sell one of the largest broadband brands in the United States. Key Takeaways Charter Communications reached an agreement to acquire Cox Communications, with the deal expected to bring Cox markets under the Spectrum brand and operational structure. Dealers currently authorized<a href=\"https:\/\/jnadealerprogram.com\/blog\/cox-becoming-spectrum-what-dealers-must-know-now\/\">&nbsp;[more]<\/a><\/p>\n","protected":false},"author":1,"featured_media":16749,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":[],"footnotes":""},"categories":[39],"tags":[1973,1971,1974,1970,1972],"class_list":["post-16748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dialer","tag-cox-acquisition-charter-communications-dealers","tag-cox-dealer-program-changes","tag-cox-spectrum-rebrand-dealer-guide","tag-cox-to-spectrum-transition-dealers","tag-spectrum-authorized-dealer-cox-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cox Becoming Spectrum: What Dealers Must Know Now - Blog | JNA Dealer Program<\/title>\n<meta name=\"description\" content=\"Cox Communications is becoming Spectrum. 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