{"id":16721,"date":"2026-08-10T15:13:07","date_gmt":"2026-08-10T16:13:07","guid":{"rendered":"https:\/\/jnadealerprogram.com\/blog\/?p=16721"},"modified":"2026-08-10T15:13:07","modified_gmt":"2026-08-10T16:13:07","slug":"local-marketing-strategy-for-telecom-dealers","status":"publish","type":"post","link":"https:\/\/jnadealerprogram.com\/blog\/local-marketing-strategy-for-telecom-dealers\/","title":{"rendered":"Local Marketing for Telecom Dealers: A Complete Strategy"},"content":{"rendered":"<div class=\"cl-preview-section\">\n<p>A local marketing strategy for telecom dealers focuses your advertising budget and outreach efforts on the specific geographic territory where you can actually close sales \u2014 rather than competing for national attention you cannot convert. Done correctly, local marketing drives foot traffic, generates qualified leads, and builds the kind of community trust that sustains long-term recurring revenue.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Telecom dealers operate in defined territories, which makes hyperlocal marketing far more cost-effective than broad digital campaigns.<\/li>\n<li>Google Business Profile optimization is the single highest-return free tool available to authorized dealers.<\/li>\n<li><a href=\"https:\/\/jna.org\/search-engine-optimization\">Local SEO<\/a>, community partnerships, and geo-targeted paid ads work together as a system \u2014 none of them performs as well in isolation.<\/li>\n<li>Research from\u00a0<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal<\/a>\u00a0consistently shows that the vast majority of consumers use the internet to find information about local businesses, making an accurate online presence non-negotiable.<\/li>\n<li>Dealers who combine online local visibility with in-person community presence consistently outperform those who rely on a single channel.<\/li>\n<li>A local marketing strategy should be reviewed quarterly, not annually \u2014 service availability, competitor activity, and seasonal demand all shift at the local level.<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"what-is-a-local-marketing-strategy-for-telecom-dealers\">What Is a Local Marketing Strategy for Telecom Dealers?<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>A local marketing strategy is a coordinated set of tactics designed to attract customers within a specific geographic area \u2014 typically the service territory assigned to an authorized dealer by a carrier or provider. For telecom and home security dealers, this means marketing Xfinity, Spectrum, AT&amp;T, Vivint, or similar products to households and small businesses in a defined region rather than competing in a national marketplace.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The distinction matters because your inventory of potential customers is finite and geographic. Every dollar you spend reaching someone outside your service area is a dollar that cannot convert.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"why-local-marketing-outperforms-generic-digital-advertising-for-dealers\">Why Local Marketing Outperforms Generic Digital Advertising for Dealers<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>National brand campaigns run by carriers already build broad awareness of the products you sell. Your job as a dealer is to capture local demand that those campaigns generate \u2014 and to create additional demand within your community before a competitor does.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Generic digital advertising \u2014 running untargeted Facebook ads or boosting posts without geographic restrictions \u2014 spreads your budget across users who may live hundreds of miles from your territory. The cost-per-lead climbs while the close rate drops.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Local marketing inverts that ratio. You spend less to reach people who are genuinely serviceable, and you convert at a higher rate because you can speak directly to their neighborhood, their specific service options, and their local concerns.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>If you are building\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/how-telecom-dealers-build-recurring-revenue\/\">recurring revenue as a telecom dealer<\/a>, local marketing is the engine that keeps new customers entering your pipeline to replace natural churn.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"how-to-build-your-local-marketing-foundation\">How to Build Your Local Marketing Foundation<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"step-1-claim-and-optimize-your-google-business-profile\">Step 1: Claim and Optimize Your Google Business Profile<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Google Business Profile is widely considered one of the highest-impact local marketing assets a dealer can control. When someone searches \u201cXfinity dealer near me\u201d or \u201chome security installer in [city],\u201d Google\u2019s local pack \u2014 the map results that typically appear below paid ads but above organic listings \u2014 is often among the first results users interact with.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>To optimize your profile:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ol>\n<li>Verify your business with a physical or service-area address.<\/li>\n<li>Select the most specific primary category available (e.g., \u201cTelecommunications Service Provider\u201d or \u201cHome Security Company\u201d).<\/li>\n<li>Add your complete service area by city or ZIP code \u2014 do not leave this blank.<\/li>\n<li>Upload photos of your storefront, team, and installed equipment every 30 days.<\/li>\n<li>Respond to every review, positive or negative, within 48 hours.<\/li>\n<li>Use the \u201cPosts\u201d feature weekly to promote current offers or seasonal promotions.<\/li>\n<\/ol>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Google has indicated that businesses with complete profiles are more likely to be considered reputable by customers \u2014 and that perception directly affects whether a prospect calls you or the next listing.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"step-2-build-local-citation-consistency\">Step 2: Build Local Citation Consistency<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>A local citation is any mention of your business name, address, and phone number (NAP) on an external website. Search engines use citation consistency to verify that your business is legitimate and located where you claim.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The directories that matter most for telecom dealers include:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Yelp<\/li>\n<li>Angi (which rebranded from Angie\u2019s List in 2021 \u2014 confirm current branding before publishing)<\/li>\n<li>Nextdoor Business<\/li>\n<li>BBB (Better Business Bureau)<\/li>\n<li>Apple Maps<\/li>\n<li>Bing Places<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Your NAP must be identical across every listing \u2014 including abbreviations like \u201cSt.\u201d versus \u201cStreet.\u201d Inconsistencies confuse search engines and suppress your local rankings.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"step-3-optimize-your-website-for-local-search-terms\">Step 3: Optimize Your Website for Local Search Terms<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Your website needs to rank for the searches your prospects actually type. For a telecom dealer, those include:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>\u201c[Provider] authorized dealer in [city]\u201d<\/li>\n<li>\u201cinternet service [ZIP code]\u201d<\/li>\n<li>\u201chome security installation [city, state]\u201d<\/li>\n<li>\u201cbest cable deals in [neighborhood]\u201d<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Create a dedicated page for each city or region you serve. Each page should include the service area name in the H1, a unique description of the services available there, and an embedded Google Map. These location pages are one of the fastest ways to capture organic search traffic from high-intent local searches.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>For dealers selling multiple products, this pairs naturally with broader content \u2014 for example, a page explaining\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/fiber-vs-satellite-internet-for-dealers-talking-points\/\">fiber vs. satellite internet options<\/a>\u00a0gives your local pages contextual authority while answering pre-purchase questions your prospects are already asking.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"local-marketing-for-telecom-dealers-most-effective-channels\">Local Marketing for Telecom Dealers: Most Effective Channels<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"geo-targeted-paid-advertising\">Geo-Targeted Paid Advertising<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Meta (Facebook and Instagram) and Google Ads both allow you to restrict ad delivery by radius from a specific address or by ZIP code. For dealers, a 10\u201315 mile radius targeting is typically the right starting point, adjusted based on your actual service territory boundaries.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The highest-converting local ad formats for telecom and security dealers include:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li><strong>Lead generation ads on Facebook<\/strong>\u00a0\u2014 users submit contact information without leaving the platform, which reduces friction significantly.<\/li>\n<li><strong>Google Local Services Ads<\/strong>\u00a0\u2014 these appear above standard search ads and display a \u201cGoogle Screened\u201d or \u201cGoogle Guaranteed\u201d badge, which increases trust before a prospect clicks.<\/li>\n<li><strong>Retargeting ads<\/strong>\u00a0\u2014 served to users who visited your website but did not convert; these typically run at a fraction of the cost of cold prospecting ads.<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Keep your geographic targeting tight. Spending $500 per month on a 5-mile radius delivers a higher concentration of impressions to serviceable prospects than the same budget spread across a 50-mile radius.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"nextdoor-and-community-platforms\">Nextdoor and Community Platforms<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Nextdoor is a neighborhood-focused social network used by approximately 1 in 3 U.S. households. For telecom and home security dealers, it provides direct access to residential customers organized by neighborhood \u2014 which is exactly your target audience.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Nextdoor Business pages are free to create. You can also run paid \u201cNeighborhood Sponsorships\u201d that display your business to users in selected ZIP codes at a lower cost-per-impression than Facebook in most local markets.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Beyond paid placements, engaging genuinely in local conversations \u2014 answering questions about internet providers, recommending security solutions, or responding to complaints about poor service from a competitor \u2014 builds organic visibility and positions you as a local expert.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"referral-programs-built-for-local-networks\">Referral Programs Built for Local Networks<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Referral marketing performs exceptionally well in telecom because the product (internet, phone, or home security service) is something every household needs and people regularly discuss with neighbors and family. A structured referral program \u2014 where existing customers receive a bill credit, gift card, or cash incentive for each qualified referral \u2014 amplifies your local reach without paid media costs.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>The key is making the referral process frictionless. A dedicated referral link, a simple text message template, or a QR code on a card left at the time of installation all reduce the barrier to action. For a deeper breakdown of how referral marketing drives dealer sales, the\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/referral-marketing-telecom-dealers\/\">referral marketing guide for telecom dealers<\/a>\u00a0covers the full mechanics.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"community-partnerships-and-event-marketing\">Community Partnerships and Event Marketing<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Local events \u2014 farmers markets, home improvement expos, neighborhood association meetings, school fundraisers \u2014 put you in direct contact with homeowners who are your ideal customers. The cost to participate is typically low, and the trust you build by showing up in person is difficult to replicate online.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Specific tactics that work well for dealers:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<ul>\n<li>Sponsor a local youth sports team in exchange for banner placement and social media mentions from the league.<\/li>\n<li>Partner with real estate agents who can refer new homeowners moving into your service area \u2014 these customers need to set up internet and security service immediately after closing.<\/li>\n<li>Co-sponsor events with complementary businesses like HVAC companies, home improvement contractors, or appliance retailers who serve the same homeowner demographic.<\/li>\n<li>Set up a booth at apartment complex move-in days, particularly if you sell internet service that serves that complex.<\/li>\n<\/ul>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"how-to-measure-the-performance-of-your-local-marketing\">How to Measure the Performance of Your Local Marketing<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Spending money without measuring results is the fastest way to waste a local marketing budget. The metrics that matter most for telecom dealer marketing are:<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<div class=\"table-wrapper\">\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>What It Measures<\/th>\n<th>Target Benchmark<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cost per lead (CPL)<\/td>\n<td>Marketing spend divided by leads generated<\/td>\n<td>Varies by product; track weekly trends<\/td>\n<\/tr>\n<tr>\n<td>Lead-to-install conversion rate<\/td>\n<td>Percentage of leads that result in a completed sale<\/td>\n<td>Aim for 20\u201340% depending on channel<\/td>\n<\/tr>\n<tr>\n<td>Google Business Profile views<\/td>\n<td>How often your profile appears in local search<\/td>\n<td>Should grow month-over-month<\/td>\n<\/tr>\n<tr>\n<td>Review volume and rating<\/td>\n<td>Trust signals that affect local ranking<\/td>\n<td>Minimum 4.2-star average; request reviews at every install<\/td>\n<\/tr>\n<tr>\n<td>Referral rate<\/td>\n<td>Percentage of new customers from referrals<\/td>\n<td>15\u201325% is achievable with a structured program<\/td>\n<\/tr>\n<tr>\n<td>Customer acquisition cost (CAC)<\/td>\n<td>Total marketing spend divided by new customers<\/td>\n<td>Compare against lifetime value of each customer<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Review these metrics monthly at a minimum. Shift budget toward channels where CPL is falling and away from channels where it is rising \u2014 do not maintain spend on a channel out of habit.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>For context on CAC benchmarks and how to reduce it, the\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/calculate-lower-customer-acquisition-cost\/\">customer acquisition cost guide<\/a>\u00a0provides calculation frameworks applicable directly to dealer businesses.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"common-local-marketing-mistakes-telecom-dealers-make\">Common Local Marketing Mistakes Telecom Dealers Make<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><strong>Ignoring reviews until there is a problem.<\/strong>\u00a0Your Google rating affects your local pack ranking directly. Dealers who proactively request reviews at every install maintain higher ratings than those who only respond after receiving a negative one.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><strong>Running ads with no geographic restriction.<\/strong>\u00a0This is one of the most common and expensive mistakes new dealers make. Always set a radius or ZIP code restriction on every paid campaign, and audit your settings monthly \u2014 platforms sometimes expand targeting automatically.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><strong>Treating all neighborhoods the same.<\/strong>\u00a0In practice, certain ZIP codes in your territory will have higher incomes, higher homeownership rates, or higher concentrations of households currently on inferior service plans. Segment your territory and allocate more marketing budget to the neighborhoods with the highest conversion probability.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><strong>Neglecting seasonal timing.<\/strong>\u00a0Internet and home security purchases spike during specific periods \u2014 new movers in spring and summer, back-to-school in late summer, and holiday promotions in Q4. A dealer with a\u00a0<a href=\"https:\/\/jnadealerprogram.com\/blog\/seasonal-marketing-campaigns-for-telecom-security-providers\/\">seasonal marketing calendar<\/a>\u00a0aligned to these peaks will consistently outperform competitors who market at a flat rate year-round.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><strong>Building no local online presence beyond a Facebook page.<\/strong>\u00a0A Facebook page alone does not rank in Google search. You need a website with local landing pages, a verified Google Business Profile, and consistent directory listings working together.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"how-much-should-a-telecom-dealer-spend-on-local-marketing\">How much should a telecom dealer spend on local marketing?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>There is no universal figure, but a practical starting point is 5\u201310% of your monthly revenue from active accounts, reinvested into marketing. Dealers in competitive markets or in growth phases should lean toward the higher end. The more important discipline is tracking cost per lead and cost per acquisition so you can increase spend on channels that are working and cut those that are not.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"what-is-the-fastest-way-for-a-new-dealer-to-get-local-customers\">What is the fastest way for a new dealer to get local customers?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Google Business Profile optimization and a targeted referral program are the two highest-return starting points for a new dealer with a limited budget. Neither requires significant upfront spend, and both can generate leads within days of setup. Paid geo-targeted social ads on Facebook are a close third, particularly lead generation campaigns targeting homeowners aged 30\u201365 in your service ZIP codes.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"should-telecom-dealers-use-direct-mail\">Should telecom dealers use direct mail?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Direct mail remains effective for telecom dealers in residential markets, particularly for targeting specific ZIP codes or apartment complexes. Response rates for direct mail average 4.4% for prospect lists, according to\u00a0<a href=\"https:\/\/thedma.org\/\">the Data &amp; Marketing Association<\/a>. That is significantly higher than most digital display ads. The constraint is cost \u2014 printing and postage make direct mail a higher-budget tactic best suited to dealers with an established revenue base.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"how-do-i-compete-with-big-box-retailers-selling-the-same-products\">How do I compete with big-box retailers selling the same products?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Your competitive advantage is local expertise, personalized service, and the ability to handle installation, troubleshooting, and follow-up that a big-box retailer cannot. Lean into this in all your local marketing. Customer testimonials from neighbors, Google reviews mentioning your name specifically, and your ability to show up in person all create differentiation that a national retailer cannot replicate.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"do-i-need-a-separate-website-for-each-city-in-my-territory\">Do I need a separate website for each city in my territory?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>You do not need a separate domain \u2014 but you do need dedicated location pages on your existing website for each city or service area you actively target. Each page should have unique content, local keywords, and a local phone number or trackable call routing if possible. A single generic homepage does not rank well for \u201c[city]-specific\u201d searches.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<h3 id=\"how-important-are-online-reviews-for-a-telecom-dealers-local-marketing\">How important are online reviews for a telecom dealer\u2019s local marketing?<\/h3>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Reviews are critical \u2014 both for ranking in Google\u2019s local pack and for converting prospects who find you there. According to\u00a0<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal<\/a>, 76% of consumers regularly read online reviews when searching for local businesses. A dealer with 50 reviews averaging 4.5 stars will consistently outrank and out-convert a competitor with 10 reviews averaging 3.8 stars, all else being equal.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<hr \/>\n<\/div>\n<div class=\"cl-preview-section\">\n<h2 id=\"build-a-local-presence-that-compounds-over-time\">Build a Local Presence That Compounds Over Time<\/h2>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Local marketing for telecom dealers is not a campaign \u2014 it is an infrastructure. Google Business Profile authority, review volume, citation consistency, and community relationships all compound in value over months and years. A dealer who builds this infrastructure in year one operates with significantly lower customer acquisition costs by year two.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Start with the foundation: claim your Google Business Profile today, audit your directory listings for NAP consistency, and implement a post-installation review request process this week. Then layer in geo-targeted ads, community partnerships, and a structured referral program as your revenue grows.<\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p>Every authorized dealer in your territory is competing for the same finite pool of local customers. The dealer with the strongest local presence \u2014 online and in the community \u2014 wins the majority of that pool.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A local marketing strategy for telecom dealers focuses your advertising budget and outreach efforts on the specific geographic territory where you can actually close sales \u2014 rather than competing for national attention you cannot convert. Done correctly, local marketing drives foot traffic, generates qualified leads, and builds the kind of community trust that sustains long-term recurring revenue. Key Takeaways Telecom dealers operate in defined territories, which makes hyperlocal marketing far more cost-effective than broad digital campaigns. Google Business Profile optimization is the single highest-return free tool available to authorized dealers. Local SEO, community partnerships, and<a href=\"https:\/\/jnadealerprogram.com\/blog\/local-marketing-strategy-for-telecom-dealers\/\">&nbsp;[more]<\/a><\/p>\n","protected":false},"author":1,"featured_media":16722,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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